Welcome to Fit For Life

At Fit For Life, we are a community-focused online brand. Our mission is to empower individuals to lead healthier, happier, and more balanced lifestyles through tailored fitness, nutrition and wellbeing solutions. We believe that by providing the key ingredients for physical, mental, and emotional well-being, we can help you cultivate a journey of deeper self-connection and personal growth. 

Our drive is to create a thriving community of like-minded individuals, united by a shared commitment to personal growth and positive energy. Together, we can inspire others to find equilibrium and spark meaningful change.

 

To change the world, it starts with a single step—join us today on our mission to live Fit For Life.

Meet Our Brand Ambassador

Our passionate brand ambassador embodies the Fit For Life spirit and is dedicated to inspiring you on your behaviour change journey, to create long lasting positive transformations.

Our Team

Coaches

Meet James, founder and brand ambassador for the Fit For Life movement. His passion and driving force stems from an accomplished 8-year career in amateur boxing. He performed at the elite level with over 70 fights and competed against the UK's best elite fighters within the English Amatuer Boxing Association (ABA) and other international competitions. James' journey in boxing has been a key influence, teaching him the discipline, resilience, and passion for physical and mental well-being.

 

His 10 years of experience within the health and fitness industry started at the age of 17 working as a group exercise instructor and personal trainer at David Lloyd Clubs Teesside. Alongside his personal training James studied Sports Science at Middlesbrough College before moving onto further education at Durham University. After completing his university (BA) degree in Sports, Exercise and Physical education James joined the Royal Air Force as a Physical Training Instructor and has since helped hundreds of individuals change their mindset and cultivate a journey of self improvement at all levels. 

 

James has dedicated his career to helping individuals unlock their full potential and is now driven by a larger mission: to spark positive change and inspire people to lead healthier, happier, and more balanced lives. Through his work, he aims to empower individuals to take control of their health and create long lasting transformations.

Join Us

Experience the Fit For Life difference. Start your journey towards a happier, healthier and balanced lifestyle now!